Showcasing Your Employer Brand with Oracle Recruiting External Career Sites

Numerous options exist for creating and hosting your organization’s career site. However, if your company currently leverages Oracle HCM, the best option is right in front of you. Delve into my step-by-step guide below to understand the benefits of opting for a native ORC Career Site and explore my tested strategies for optimizing its effectiveness.

Why an Oracle Career Site?

Your career site is often the one of the first places a candidate will come in contact with your organization. It’s goes without saying that your career site should directly represent your EVP, culture and brand. But that’s just the surface, your website should give a clear path from arrival to application and beyond for your candidates.

Decreasing popups, removing external site links and eliminating jumping across multiple domains are just a few of the even more important technical aspects to consider in keeping your candidates engaged.

While there are many options out there available to build custom career sites who claim to work well with Oracle Recruiting Cloud, they often fall short in several key areas. Frequently these additional systems are costly – both in development and maintenance or have clunky API’s. These platforms also miss one valuable piece – they leave your default Oracle Recruiting Cloud external site floating in the vast unknown to be crawled (and found) by Google – and ultimately your candidates.

Don’t believe me? Google the following: “Your Company Name Site:OracleCloud.com”
 Regardless of what your web developer says, this cannot be turned off. The site is required in order for your candidates to access their applications, events, and job offers within ORC.

Oracle Recruiting Cloud offers a comprehensive website solution – built right into your ATS – that not only enhances the existing ORC candidate experience but also streamlines the recruiting process for your hiring teams.

Here’s why migrating to an Oracle Career Site is a game-changer.

1. Seamless Integration Oracle Recruiting Cloud Career Sites are built directly into your Oracle HCM instance, without the need for any additional CMS tools or APIs. This seamless integration ensures that candidate activities are tracked in real-time, providing a unified experience from job search to offer signing.
2. Quarterly Releases Oracle’s quarterly release cycles ensure that your career site stays up to date with the latest features. New tools and enhancements are automatically populated with your Oracle Recruiting Cloud configurations, allowing you to quickly roll out valuable new candidate tools without the hassle of manual updates. (HELLO, 24B Resume Parsing)
3. All-in-One Candidate Experience With Oracle Recruiting Cloud, all candidate activities happen within a single platform. This unified experience covers everything from job search to onboarding, ensuring that your employer branding is consistent throughout the entire process.
4. Responsive Design Oracle Recruiting Career Sites are designed to be mobile and tablet-ready right out of the box. Built in design structures ensure that your site is fully responsive – even with personalization, providing a smooth experience across all devices without additional coding.

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How do I optimize my ORC Career Site?

I often receive feedback from Oracle Recruiting users that their Oracle Career Site is not meeting the needs of the business and they are evaluating additional tools. This is a bit misguided, and a costly mistake to make. While customizing the site extensively may require significant effort, investing time and effort into its development is crucial.

Your website and candidate experience extends beyond mere visuals like slideshows and images – the real value lies in the seamless integration and functionality within the ATS. Moreover, considering you have already invested in the tool and integrated it into your tech stack, why complicate matters by adding more tools?

Below I will highlight some high-level items to consider along your career site development path. This list focuses on the functionality that is often overlooked or underutilized within Oracle HCM specifically. It is by no means a comprehensive list but a good place to start wrapping your head around the opportunities that sit right inside the technology you already have.

There are plenty of articles out there that will walk through the what of your career site content, this is the how.

Your Checklist to Success

Need a quick list? Here’s your chance.

The career site configuration within Oracle Recruiting Cloud is laid out with 5 tabs for development, design and configuration. You will spend most of your time in the General, Theme and Pages tabs – but it is important to understand where the additional tools live.

Implement custom CSS & JavaScript

Sitewide custom CSS & JavaScript allows for consistency of graphic elements across career sites.

• Upload and assign your corporate brand font for use in Headers & Body of site
• Ensure brand colors are represented in the Theme Colors Configuration
• Design Standardized Buttons consistent with your corporate website branding
• Add branded design elements to your Job Details and Search Results pages
• Get creative with Hover Effects, Slideshows & Accordions

Integrate Your Employer Brand with Custom Dynamic Elements

• Utilize custom HTML Header & Footers to create a seamless transition between your corporate site and career site.
• Take advantage of fully customizable CSS, JavaScript and HTML blocks to create Accordions, Slideshows, Animation Effects, Carousels, or connect External Integrations

Take Advantage of Unlimited Custom Pages

Easily create additional pages that seamlessly integrate into the site navigation

• Map out your career site content using sitemap structure, wireframes and mockups before beginning a site build
• Consider section, row and column configuration in your page layouts
• Use pre-defined content blocks to add media, text, headers and filtered search results
• Allow for low-to-no code updates of text and images by building with the drag and drop editor, relying on standard content blocks for page building and keeping custom HTML blocks to a minimum.
• Add custom pages for job families, business units and specific locations
• Consider standalone pages that may be valuable to your recruiting team
• Create QR Codes and short links to valuable pages for specific hiring types (example: college hiring, job type – Nursing, Directors, etc. , high volume rolls and/or region specific)

Customize Your Preferred Search Results Layout

• Add Media Elements that provide context to the job and work environment
• Add Informational Sidebars that call out your EVP or Benefits programs
• Embed Oracle Maps for quick easy viewing of job locations
• Customize Colors, Fonts & Spacing
• Display Requisition Data such as location, media, job family and more
• Add custom HTML blocks

Hot tip! You can use the new Recruiting Media Library to store images for more than just your campaign messages!

Showcase your employer brand on the Job Details Page

• Add Call to Action at top of job postings
• Add relevant information such as benefits, policies, career development, and culture
• Add relevant job details through requisition design including:
• Job or Position Info including Location, Job Tags, Job Description, Job Responsibilities, Job Qualifications, Job Skills, Requisition DFFs
• Requisition Template Details: Job Media, Oracle Map,
• Company information: Corporate Description, About the Team
• Candidate AI Tools: Similar Jobs*, Job Fit*

*Resume Parsing Partner Integration Required

Hot Tip! Configure Requisition Templates, Candidate Notifications and Recruiting Content Library content with branded elements to ensure consistency and streamline posting process.

Improve Your Page SEO & Accessibility

• Turn on Vanity URL functionality to increase brand consistently
• Modify social media sharing preview photo & description at a page and site level
• Define SEO Keywords by site & page
• Define Search Engine Descriptions by site & page
• Add alt-text to all website images and icons
• Add Google Analytics and Tracking Pixel
• Enable Cookie Consent & Preferences
• Complete sitemap submission to Google search engine

In Conclusion

Switching to an Oracle Recruiting Cloud Career Site brings numerous advantages, improving both candidate experience and recruitment process efficiency. Benefit from seamless integration, responsive design, and extensive customization options to craft a career site that mirrors your brand, captivates top talent, and manages your tech stack effectively.

Elevate your Oracle Recruiting Cloud External Career Site and provide your candidates with an unparalleled experience from start to finish.